The concept with raw and directly printed cardboard panels is intended to convey and support the sensual and intimate sides of the theme.
The Swedish photographer Johan Bävman provides an unfiltered view of fathers in their everyday family life - men who conquer new territory with dignity and grace. MenCare Switzerland therefore invited Johan Bävman to Switzerland. This resulted in the MenCare series Swiss Dads, which was first exhibited in Berne in May 2016.
Customer: MenCare Suisse
Location: Suisse Romande
Tasks: concept, project planning, implementation planning
Photos: Martin Birrer Design GmbH